Privacy Policy

Effective date: 18 June 2025

  1. Introduction

Lead Velocity Ltd. (“Lead Velocity”, “we”, “us”, “our”) provides digital marketing training and related services. We respect your privacy and are committed to protecting your personal information. This policy explains what information we collect, how we use it, and your rights.

  1. What information we collect

2.1 Information you give us

  • Full name
  • Email address
  • Phone number
  • Billing details (postal address and payment information processed by our payment partner)
  • Any information you include when you contact us or complete forms on our site

2.2 Information we collect automatically

  • Usage data, such as pages visited, time on page, and clicks
  • Device and connection data, including IP address, browser type, and operating system
  • Anonymised course progress metrics

We collect this data through cookies and similar technologies provided by:

  • Google Analytics and Google Tag Manager
  • Meta (Facebook) Pixel
  • Kajabi analytics
  • Go High Level tracking scripts
  1. How and why we use your information

We use your information to:

  • Create and manage your account
  • Deliver and improve our courses in Kajabi
  • Send service emails (for example, course updates)
  • Send marketing messages when you give consent
  • Provide customer support
  • Analyse site and campaign performance
  • Show you relevant ads on other platforms
  • Detect and prevent fraud and misuse

Legal bases under UK GDPR Article 6:

  • Performance of a contract
  • Consent (for marketing cookies and emails)
  • Legitimate interest (to grow and protect our business)
  • Compliance with legal obligations
  1. Sharing your information

We share your information only when necessary:

  • Platform and service providers: Kajabi (course delivery), Go High Level (CRM and emails), Google Analytics and Google Tag Manager, Meta Platforms (Facebook) Ads
  • Payment processors (for example, Stripe)
  • Professional advisors (lawyers, accountants, auditors)
  • Regulators and authorities when required by law

All providers are bound by contracts that protect your data and require them to use it only for the services they provide to us.

  1. International transfers

Some providers are based outside the United Kingdom and European Economic Area. When we transfer data internationally we rely on approved safeguards such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses.

  1. Cookies and similar technologies

We use:

  • Essential cookies that make our site work
  • Analytics cookies that help us understand performance
  • Marketing cookies that help us reach interested audiences

You can manage cookies through our banner or your browser settings. For detailed information, see our Cookie Policy.

  1. Data retention

We keep your information only for as long as needed for the purposes above:

  • Account records: while your account is active and up to seven years after for accounting and legal reasons
  • Marketing contact details: until you unsubscribe or we see no activity for two years
  1. Security

We use administrative, technical, and physical safeguards appropriate to the level of risk. No online service can guarantee absolute security, but we work hard to protect your information.

  1. Your rights

If you are in the UK or European Economic Area you can:

  • Ask for a copy of your data
  • Ask us to correct or delete your data
  • Object to or restrict processing
  • Ask for data to be sent to another provider
  • Withdraw consent at any time

If you are a California resident you may also:

  • Request to know specific pieces and categories of data we hold
  • Request deletion
  • Opt out of the sale or sharing of personal information

We do not sell your personal information for money. We may share identifiers with ad partners under CPRA definitions. You can opt out via our cookie banner or by emailing us.

To exercise any right, email admin@leadvelocity.net or write to us at the address below. We aim to reply within one month.

  1. Marketing communications

You can stop receiving marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us. Service emails that relate to your account or purchases are not marketing and you will continue to receive them while your account is active.

  1. Children

Lead Velocity services are not directed at children under 18. We do not knowingly collect their data. Contact us if you believe a child has provided information so we can delete it.

  1. Changes to this policy

We may update this policy from time to time. We will post the new version here and, if the changes are significant, we will email you a notice. Please check back regularly.

  1. Contact us

Lead Velocity Ltd. Clavering House, Clavering Place Newcastle Upon Tyne NE1 3NG United Kingdom Email: admin@leadvelocity.net

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (www.ico.org.uk).