Master Google Ads without the nonsense
Google Ads shouldn’t be a mystery. Let’s make it work for your business. Scale smarter, not harder with easy to understand video tutorials and unlimited support
- 60+ video lessons
- Unlimited support
- CPD accredited
Reach high-intent buyers through Google Search and turn their questions into sales you can rely on – all with a setup so simple you could be live today.
Google Ads clarity without the confusion
When Google Ads works, it’s a gamechanger
Whether you have just opened an account, run ads on Google for years, or never run an ad in your life, one thing is the same:
If the campaign is not bringing in paying customers, it is not doing its job.
A profitable Google Ads account relies on clear goals, the correct structure, and a well optimized website and offer.
Many businesses struggle here. You can pay a top-tier specialist to set everything up, but if the offer and setup miss the mark, you still spend money without results.
Common pain points:
- Watching CPCs climb while conversions stay flat
- Seeing your daily budget disappear with nothing to show for it
- Opening the dashboard and wondering which numbers even matter
So you dive in to fix it. Then the questions start:
Which keywords should you keep? How tight should the targeting be? What bid strategy makes sense? Before long, you are stuck in a maze of settings at midnight, hoping one small tweak will stop the spend from leaking away.
You are not alone.
The good news: with a simple plan and the right structure, Google Ads can stop draining cash and start funding growth.
Stop Wasting Money on Google Ads
When you build your Google Ads account on proven structures, backed by focused keyword research and a sensible bid strategy…
Serve clear, impactful and compelling ads and track every conversion that matters…
In a flash your campaign goes from another cost in the dashboard to your hardest-working salesperson, tuned to each customer’s intent.
Because at the end of the day,
the campaign with the smartest setup wins.
Stop Wasting Money on Google Ads
When you build your Google Ads account on proven structures, backed by focused keyword research and a sensible bid strategy…
Serve clear, impactful and compelling ads and track every conversion that matters…
In a flash your campaign goes from another cost in the dashboard to your hardest-working salesperson, tuned to each customer’s intent.
Because at the end of the day,
the campaign with the smartest setup wins.
And that is exactly what you’ll find inside…
The Google Ads Success Blueprint⚡
Easy-to-understand & even easier-to-follow, step-by-step training to research, set up, and optimize your Google Ads.
Everything you need to run profitable Google Ads that generate leads, attract the right customers, and drive revenue, without wasting budget, feeling overwhelmed by settings, or relying on expensive agencies…
What’s inside the training?
Here’s what you’re going to accomplish…
1. Set yourself up for success
Before you run any ads, it’s important to understand how Google Ads actually works. In this section, you’ll learn how the auction system works and how to plan and structure your campaigns for the best results. A well-planned campaign sets you up for success from the start.
- Introduction
- What is Google Ads?
- How does Google Ads work?
- Understanding quality score
- Ad rank - how to outrank your competition
- How to plan your campaign for profits
- Understanding account structure
1. Set yourself up for success
Before you run any ads, it’s important to understand how Google Ads actually works. In this section, you’ll learn how the auction system works and how to plan and structure your campaigns for the best results. A well-planned campaign sets you up for success from the start.
- Introduction (free preview)
- What is Google Ads?
- How does Google Ads work?
- Understanding quality score
- Ad rank - how to outrank your competition
- How to plan your campaign for profits
- Understanding account structure
2. Find the right keywords & write great ads
Keywords and ads are at the heart of every successful Google Ads campaign. In this section, you’ll learn how to do smart keyword research, group your keywords into tightly focused ad groups, and use powerful ad assets to make your ads more relevant and clickable.
- Introduction to keywords
- Broad match explained
- Phrase match explained
- Exact match explained
- Negative keywords - saving your budget
- Introduction to keyword research
- Keyword research tutorial
- Segmenting keywords into adgroups
- Responsive search ads explained
- Framework for successful ads
- How to use AI to write winning ads
- Download the campaign plan worksheet
2. Find the right keywords & write great ads
Keywords and ads are at the heart of every successful Google Ads campaign. In this section, you’ll learn how to do smart keyword research, group your keywords into tightly focused ad groups, and use powerful ad assets to make your ads more relevant and clickable.
- Introduction to keywords
- Broad match explained
- Phrase match explained
- Exact match explained
- Negative keywords - saving your budget
- Introduction to keyword research
- Keyword research tutorial
- Segmenting keywords into adgroups
- Responsive search ads explained
- Framework for successful ads
- How to use AI to write winning ads
- Download the campaign plan worksheet
3. Make Every Click Count
Learn how to set the right bids and track what’s really working, so you get more value from your budget.
- Introduction to bid strategy
- Manual CPC explained
- Smart bidding explained
- Maximize clicks / target impression share
- Maximize conversions / conversion value
- Identify your conversion points
- Tracking phone calls (tutorial)
- Tracking form submissions (tutorial)
3. Make Every Click Count
Learn how to set the right bids and track what’s really working, so you get more value from your budget.
- Introduction to bid strategy
- Manual CPC explained
- Smart bidding explained
- Maximize clicks / target impression share
- Maximize conversions / conversion value
- Identify your conversion points
- Tracking phone calls (tutorial)
- Tracking form submissions (tutorial)
4. Build Your New Campaign
A step-by-step guide to creating your campaign in Google Ads and getting it live the right way.
- Settings and targeting
- Options and schedule
- keyword and adgroup setup
- Responsive search ad setup
- Creating ad assets
- Budget and final checks
- Negative keywords and additional adgroups
4. Build Your New Campaign
A step-by-step guide to creating your campaign in Google Ads and getting it live the right way.
- Settings and targeting
- Options and schedule
- keyword and adgroup setup
- Responsive search ad setup
- Creating ad assets
- Budget and final checks
- Negative keywords and additional adgroups
5. Improve, Test, and Grow
Understand your results, make smart changes, and keep improving your ads over time.
- Introduction to optimisation
- Understanding search terms
- Adjusting your bid strategy
- Understanding reports and metrics
- Visualising your campaign data
- Course summary
5. Improve, Test, and Grow
Understand your results, make smart changes, and keep improving your ads over time.
- Introduction to optimisation
- Understanding search terms
- Adjusting your bid strategy
- Understanding reports and metrics
- Visualising your campaign data
- Course summary
14 day money back guarantee
Try Lead Velocity for 14 days, completely risk-free.
If it doesn’t meet your expectations, we’ll refund your money in full.
Support, coaching and community
Even with proven strategies, straightforward tutorials and clear steps, you might still want a quick chat with an expert. That’s why every member of Lead Velocity gets unlimited expert support, and a weekly live Q&A session.
You’ll never feel stuck while setting up and refining your campaigns, and you can keep tracking, optimising and improving them long after they go live.
Course FAQs
I am a complete novice. Is this training easy to understand?
Absolutely. The training materials have been developed in accordance with educational attainment best practices. Meaning there are clear learning outcomes and detailed step by step tutorials, covering all aspects of the Google Ads.
If for any reason you still don’t understand. Don’t forget you can ask as many questions as you like as a member of Lead Velocity.
Is this better than what I can learn on YouTube for free?
There’s a lot of great free content on YouTube about Google Ads. But short videos can only take you so far.
It’s hard to build a clear strategy from scattered tips and tutorials. You might learn a few tricks, but not the full picture.
Our Google Ads training gives you a complete step-by-step system, not just quick fixes. You’ll get the full process, from setting up campaigns to improving performance and getting real results.
It’s designed to fill the gaps that free content can’t, so you stop guessing and start running ads with confidence.
How long will it take me to learn Google Ads?
Setting up a successful Google Ads campaign takes more than guesswork. You need a clear strategy, a step-by-step process, and a good understanding of how everything fits together.
Some members of Lead Velocity pick things up quickly and launch strong campaigns within a few days. Others take a little more time, and that’s completely normal.
This training is designed to work at your pace. Whether you move fast or prefer to take it slow, we’re here to support you every step of the way.
Does this course cover advanced strategies?
The course is mainly focused on giving you a strong foundation, but it also includes tips and strategies to improve performance as you grow more confident.
As a member of Lead Velocity, you’ll also gain access to our advanced course too.
Will I get support if I get stuck?
Yes. You’ll have access to support if you have questions or need help applying what you’ve learned.
Simply submit your questions in the membership area and Darren and his team of experts will get back to you with the answers you need.
Is this course suitable if I already use an agency?
Yes. It will help you understand what your agency is doing and give you the knowledge to ask better questions or even take things in-house if you choose to.
Who is this course for?
This course is designed for small business owners, marketers, and freelancers who want to learn how to run effective Google Ads campaigns without relying on agencies.
Stop struggling and start growing
Lead Velocity teaches you the skills you need to become an expert at Google Ads and high converting website pages. Generate more sales and join today.