Google Ads campaign planning spreadsheet

Before you run a campaign on Google Ads, you need to plan your structure, keywords and ads. Download our campaign planning spreadsheet to set yourself up for success!

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  • Plan smarter, launch faster – organise your ad groups, keywords, and ad copy in one simple sheet before going live.
  • No more guesswork – keep headlines, descriptions, and character limits clear and easy to follow.
  • Stay consistent – make sure every ad group has strong keywords, tailored copy, and the right negatives in place.
  • Save time on revisions – spot gaps and fix issues before you even touch Google Ads.
  • Team-friendly format – share with colleagues or clients so everyone’s on the same page before campaigns go live.
  • Cut wasted spend – plan negative keywords in advance to avoid irrelevant clicks.
  • Focus on results – spend less time fixing mistakes, and more time optimising for clicks and conversions.

Free Google Ads RSA Planning Template

Plan your campaigns with confidence and clarity

Running Google Ads without a clear plan often leads to wasted budget and poor results. That’s why we’ve created a simple, easy-to-use template to help you organise your Responsive Search Ads (RSAs), ad groups, and keywords before you go live.

This template isn’t just another spreadsheet. It’s a practical tool that keeps your ads structured, consistent, and ready to perform.