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  • 14+ video lessons
  • 100% free
  • Hours of content
  • Tutor with 14 years of web design experience
  • 45,000+ YouTube subscribers and 1.5 million views

Course FAQs

What is this course about?

This course shows you how to turn more of your website visitors into leads and paying customers. You’ll learn how to build or improve your website so that it’s structured the right way and includes the key trust signals, messaging, and calls to action that encourage people to take the next step.

Who is this course for?

This course is designed for small business owners, marketers, or anyone responsible for a business website that needs to generate leads or enquiries. You don’t need any technical or design experience to follow the training.

Do I need a brand new website to take this course?

No. Whether you’re building a new website or want to improve your existing one, the course will guide you through practical changes you can make, whatever stage you’re at.

Will this course teach me how to design a website from scratch?

This isn’t a web design course. It focuses on the marketing and conversion elements that make a website perform better. Things like layout, messaging, trust signals, forms, and structure. You can apply the principles using your current website platform (WordPress, Wix, Squarespace, Shopify, etc.).

What kind of businesses is this suited for?

The course is ideal for lead generation websites, service businesses, consultants, trades, healthcare, legal, coaching, B2B, and more. If your website’s main job is to get people to call, fill out a form, or book a consultation, this training is for you.

Do I need to hire a developer or designer to implement what I learn?

Not necessarily. Most of the changes can be made by yourself or someone on your team using your existing website tools. However, if you do work with a developer, you’ll be able to give them clear guidance based on the course.