Tag Manager and Analytics made simple
No jargon, no fluff. Just a simple process to tag, test, and measure what matters using Google Tag Manager and Google Analytics.
- 20+ video lessons
- Unlimited support
Set up GA4 and Tag Manager properly, and your measurement runs smoothly, showing which campaigns bring real leads.
Track everything with confidence
Great campaigns need clean data. With Google Tag Manager you can launch, test, and update tags yourself without waiting on a developer. GA4 gives you event based tracking and clear reports so you can see what drives leads and sales.
Our training shows you how to set up GTM and GA4 the right way, install common tags, and verify everything with simple checks. You get a clear, repeatable process you can use on any site.
You will learn how to:
- Build a GTM container, use Preview mode, version control, and publish with confidence.
- Install GA4 through GTM and set the key property settings.
- Plan events and conversions with simple names that stay consistent.
- Track forms, button clicks, file downloads, phone clicks, and thank you pages.
- Add common tags for Google Ads and Meta with the right triggers.
- Keep tags tidy with folders, variables, and templates.
Typical roadblocks
- Code snippets are hard coded on the site and take weeks to change.
- Tags fire on the wrong pages or multiple times.
- Conversions do not match across platforms.
- GA4 shows traffic but not the actions that matter.
- You cannot tell which campaigns or pages drive enquiries.
We break the cycle with a simple setup plan, fast testing steps, and a clean structure for events and conversions. The result is data you can trust, changes you can ship quickly, and decisions made with confidence.
Clean tracking. Clear answers.
Use Google Tag Manager to add and update tags without a developer. Set up GA4 so every important action is recorded the same way, every time.
Plan simple events, publish tags where actions happen, and confirm everything in Preview and DebugView.
Your reports start telling a straight story about what drives leads and sales.
Accurate data plus simple structure equals better decisions.
Clean tracking. Clear answers.
Use Google Tag Manager to add and update tags without a developer. Set up GA4 so every important action is recorded the same way, every time.
Plan simple events, publish tags where actions happen, and confirm everything in Preview and DebugView.
Your reports start telling a straight story about what drives leads and sales.
Accurate data plus simple structure equals better decisions.
And that is exactly what you’ll find inside…
Analytics and Tagging Essentials⚡
Clear, step by step training to set up GA4 and Google Tag Manager, audit your tags, and test every conversion so you trust your numbers and act with confidence.
Get the complete playbook for GA4 and Google Tag Manager. Build a clean, reliable tracking setup that shows which channels drive leads and revenue.
Learn to install GA4 through GTM, add common tags, map events and conversions, and confirm everything with Preview and DebugView. Do it without developer delays, technical headaches, or high agency costs.
What’s inside the training?
Here’s what you’re going to accomplish…
Course Modules
Get a complete, easy to follow system for setting up GA4 and Google Tag Manager so every click is measured across Google Ads, social, email, and search. Track the actions that matter, from form submits to phone calls and downloads, in one clean setup.
I guide you through each step with a practical roadmap that shows which tags to add first, why they matter, and how to verify them with Preview and DebugView. No jargon, just clear actions and checklists.
The result is trustworthy data, smarter spend, and clearer decisions. Less guesswork, more growth you can count on.
Google Tag Manager
- Introduction to Google Tag Manager
- Installing Google Tag Manager
- Google Tag Manager Platform Tour
- Understanding Tag Manager Account Structure
- Tag Manager and Google Ads Tracking Explained
- Installing The Conversion Linker
- Tracking Form Submissions on Google Ads
- Tracking Click to Call on Google Ads
- Tracking Website Calls on Google Ads
Google Analytics
- Introduction to Google Analytics (GA4)
- Creating a GA4 Account
- Installing The Google Tag Via Tag Manager
- Google Analytics Account Tour
- Planning Your Measurement Metrics
- Understanding Events
- Creating Analytics Events Using Google Tag Manager
- Reporting in Google Analytics
- Course Summary
14 day money back guarantee
Try Lead Velocity for 14 days, completely risk-free.
If it doesn’t meet your expectations, we’ll refund your money in full.
Support, coaching and community
Even with proven strategies, straightforward tutorials and clear steps, you might still want a quick chat with an expert. That’s why every member of Lead Velocity gets unlimited expert support, and a weekly live Q&A session.
You’ll never feel stuck while setting up and refining your campaigns, and you can keep tracking, optimising and improving them long after they go live.
Course FAQs
What is this course about?
This course shows you how to turn more of your website visitors into leads and paying customers. You’ll learn how to build or improve your website so that it’s structured the right way and includes the key trust signals, messaging, and calls to action that encourage people to take the next step.
Who is this course for?
This course is designed for small business owners, marketers, or anyone responsible for a business website that needs to generate leads or enquiries. You don’t need any technical or design experience to follow the training.
Do I need a brand new website to take this course?
No. Whether you’re building a new website or want to improve your existing one, the course will guide you through practical changes you can make, whatever stage you’re at.
Will this course teach me how to design a website from scratch?
This isn’t a web design course. It focuses on the marketing and conversion elements that make a website perform better. Things like layout, messaging, trust signals, forms, and structure. You can apply the principles using your current website platform (WordPress, Wix, Squarespace, Shopify, etc.).
Will I get support if I get stuck?
Yes. You’ll have access to support if you have questions or need help applying what you’ve learned.
Simply submit your questions in the membership area and Darren and his team of experts will get back to you with the answers you need.
What kind of businesses is this suited for?
The course is ideal for lead generation websites, service businesses, consultants, trades, healthcare, legal, coaching, B2B, and more. If your website’s main job is to get people to call, fill out a form, or book a consultation, this training is for you.
Do I need to hire a developer or designer to implement what I learn?
Not necessarily. Most of the changes can be made by yourself or someone on your team using your existing website tools. However, if you do work with a developer, you’ll be able to give them clear guidance based on the course.
Stop struggling and start growing
Lead Velocity teaches you the skills you need to become an expert at Google Ads and high converting website pages. Generate more sales and join today.