Conversion ready websites without the guesswork
Master the easy edits that earn trust, reduce hesitation and guide more visitors to act. You’ll learn clear tweaks to layout, copy and calls to action that turn browsers into buyers.
- 20+ video lessons
- Unlimited support
- CPD accredited
A well-built, conversion optimised website will quietly do the heavy lifting of converting strangers into clients for you.
Make every click pay off
The best Google Ads setup cannot fix a page that loses people in the first three seconds. When visitors land, your site must pass the three second test, showing clear value fast or they bounce.
Our training helps you rebuild pages so each click from Google Ads, social or email has a better chance to buy.
You will learn how to:
- Write copy that sells with strong headlines, plain language and a single call to action.
- Keep pages easy to read so your message is understood on the first scan.
- Show proof that matters by gathering reviews and displaying them on the right platform.
- Choose images that convert and signal trust at a glance.
- Use AI tools to draft, refine and test content without starting from scratch.
Typical roadblocks
- Traffic is high and well-targeted, yet sales stay stuck at the same low level.
- Visitors click through from Google Ads but drop out before hitting the Buy or Enquire button.
- You keep refining keywords and bids, still the real leak happens on the page itself.
- Analytics show plenty of sessions, but forms remain unfilled and carts stay empty.
We break the cycle with a clear process, apply quick edits that remove friction, and provide a full framework on what to improve next.
The result is a website ready to turn steady traffic into steady sales, no late-night guesswork required.
Turn your website into a sales machine
Build your words around what convinces buyers: clarity, relevance and proof.
Place those words at key points so visitors always know the next step.
Add visible trust markers, like testimonials, guarantees and a bold call to action.
Your website turns into a confident salesperson that answers doubts and drives conversions.
Trust plus direction equals results.
Turn your website into a sales machine
Build your words around what convinces buyers: clarity, relevance and proof.
Place those words at key points so visitors always know the next step.
Add visible trust markers, like testimonials, guarantees and a bold call to action.
Your website turns into a confident salesperson that answers doubts and drives conversions.
Trust plus direction equals results.
And that is exactly what you’ll find inside…
Conversion Ready Websites⚡
Clear, step-by-step training that helps you audit, test, and refine every page so visitors trust your site and take action.
Get the complete playbook for turning your website into a conversion engine that pulls in leads, attracts the right customers and grows revenue.
Learn where to place trust builders like testimonials and security badges, write calls to action that move visitors forward and optimise every page, without blowing your budget, getting stuck in technical details or paying high web designer fees.
What’s inside the training?
Here’s what you’re going to accomplish…
Course Modules
Get a complete, easy to follow system for turning every visitor into a customer, whether the click comes from Google Ads, social media, email or search.
I guide you through each step with a practical roadmap that shows which changes to make first, why they matter and how to measure the impact.
The result is a website that converts more traffic, wastes less budget and builds steady growth you can count on.
- Introduction to Conversion Optimisation
- The 5 Second Rule
- Optimising headings
- Optimising above the fold text
- The importance of call to action
- Layout and structure 'below the fold'
- Building trust with reviews
- Building trust with associations
- How to use images
- Using AI to improve content (not to create it)
- Download AI prompt cheat sheet
- We need to talk about page speed
- Briefing your website changes to a designer
- Download website design brief template
- Measurement and testing
- Summary
14 day money back guarantee
Try Lead Velocity for 14 days, completely risk-free.
If it doesn’t meet your expectations, we’ll refund your money in full.
Support, coaching and community
Even with proven strategies, straightforward tutorials and clear steps, you might still want a quick chat with an expert. That’s why every member of Lead Velocity gets unlimited expert support, and a weekly live Q&A session.
You’ll never feel stuck while setting up and refining your campaigns, and you can keep tracking, optimising and improving them long after they go live.
Course FAQs
I am a complete novice. Is this training easy to understand?
Absolutely. The training materials have been developed in accordance with educational attainment best practices. Meaning there are clear learning outcomes and detailed step by step tutorials, covering all aspects of the Google Ads.
If for any reason you still don’t understand. Don’t forget you can ask as many questions as you like as a member of Lead Velocity.
Is this better than what I can learn on YouTube for free?
There’s a lot of great free content on YouTube about Google Ads. But short videos can only take you so far.
It’s hard to build a clear strategy from scattered tips and tutorials. You might learn a few tricks, but not the full picture.
Our Google Ads training gives you a complete step-by-step system, not just quick fixes. You’ll get the full process, from setting up campaigns to improving performance and getting real results.
It’s designed to fill the gaps that free content can’t, so you stop guessing and start running ads with confidence.
How long will it take me to learn Google Ads?
Setting up a successful Google Ads campaign takes more than guesswork. You need a clear strategy, a step-by-step process, and a good understanding of how everything fits together.
Some members of Lead Velocity pick things up quickly and launch strong campaigns within a few days. Others take a little more time, and that’s completely normal.
This training is designed to work at your pace. Whether you move fast or prefer to take it slow, we’re here to support you every step of the way.
Does this course cover advanced strategies?
The course is mainly focused on giving you a strong foundation, but it also includes tips and strategies to improve performance as you grow more confident.
As a member of Lead Velocity, you’ll also gain access to our advanced course too.
Will I get support if I get stuck?
Yes. You’ll have access to support if you have questions or need help applying what you’ve learned.
Simply submit your questions in the membership area and Darren and his team of experts will get back to you with the answers you need.
Is this course suitable if I already use an agency?
Yes. It will help you understand what your agency is doing and give you the knowledge to ask better questions or even take things in-house if you choose to.
Who is this course for?
This course is designed for small business owners, marketers, and freelancers who want to learn how to run effective Google Ads campaigns without relying on agencies.
Stop struggling and start growing
Lead Velocity teaches you the skills you need to become an expert at Google Ads and high converting website pages. Generate more sales and join today.