Cookie Policy

Lead Velocity (Knowledgeful Limited)
Address: Clavering House, Clavering Place, Newcastle Upon Tyne, NE1 3NG, United Kingdom
Email: admin@leadvelocity.net
Website: leadvelocity.net

Effective date: 31 December 2025

This Cookie Policy explains how Knowledgeful Limited trading as Lead Velocity (“Lead Velocity”, “we”, “us”, “our”) uses cookies and similar technologies when you visit leadvelocity.net.

This policy should be read alongside our Privacy Policy.

1) What cookies are

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. Cookies help websites work properly, remember preferences, and provide analytics and advertising insights.

We also use similar technologies such as pixels, tags and scripts. For simplicity, we refer to all of these as “cookies” in this policy.

2) Why we use cookies

We use cookies for the following purposes:

Strictly necessary cookies: required for the website to function and cannot be switched off in our systems.
Performance and analytics cookies: help us understand how visitors use our site so we can improve it (for example, which pages are most popular, how users move around the site, and whether errors occur).
Marketing/advertising cookies: help us measure ad performance, build audiences for remarketing, and show more relevant ads on third-party platforms.

3) Tools we use and what they do

We use the following tools which may set or read cookies (or similar identifiers):

Google Tag Manager (GTM)

We use Google Tag Manager to manage website tags (small pieces of code) in one place. GTM itself does not typically set cookies for analytics by default, but it can load other tags that do (such as Google Analytics, Google Ads and Meta). Whether cookies are used depends on the tags configured and your consent choices.

Google Analytics

We use Google Analytics to understand website usage and improve performance. It can collect information such as pages visited, time spent, device type, approximate location (derived from IP address), and how you arrived at our site.

Google Ads

We use Google Ads to run campaigns and measure actions taken after clicking an ad (conversion measurement). Where enabled and where you consent, it may also support remarketing so we can show ads to previous site visitors.

Meta Ads (Facebook/Instagram)

We use Meta Ads tools (such as the Meta Pixel and/or similar tracking methods) to measure the effectiveness of our ads, understand audience interactions, and (where enabled and where you consent) support remarketing.

4) What information cookies may collect

Depending on the cookie category and your settings, cookies may collect:

IP address (which may be personal data)
Device and browser information
Pages you view and actions you take on our site
Referring website or marketing source (for example, Google search or an ad click)
General location (approximate)
Advertising identifiers and cookie IDs used for analytics and marketing measurement

We do not use cookies to intentionally collect sensitive personal information.

5) Consent and controlling cookies

Cookie consent banner

Where required, we use a consent mechanism to ask for your choices for non-essential cookies (for example, analytics and marketing cookies). You can change your choices at any time by using the cookie settings option on our site (if available) or by clearing cookies via your browser.

Browser controls

Most browsers allow you to:

See what cookies are stored
Block some or all cookies
Delete cookies

If you disable cookies, parts of our website may not work as intended.

6) Cookie categories we use

Strictly necessary cookies

These are required to operate the website and deliver the service you request (for example, security, network management, and enabling core features). These cookies do not require consent.

Analytics cookies (Google Analytics)

Used to measure traffic and usage patterns. These cookies are only set where required and where you have given consent via our cookie settings.

Marketing cookies (Google Ads and Meta Ads)

Used to measure ad performance, prevent fraud, manage frequency, and, where enabled, support remarketing. These cookies are only set where required and where you have given consent via our cookie settings.

7) Third-party cookies and third-party processing

Some cookies are set by third parties whose tools we use (for example, Google and Meta). These third parties may process data for their own purposes in accordance with their own privacy policies, which can include improving their services, security, and advertising systems.

Your choices on our site may not fully prevent processing by these platforms in all circumstances, but consenting controls whether we load and use their marketing/analytics tags on our site where consent is required.

You can also manage ad personalisation in the relevant platforms:

Google account ad settings (where you are logged in)
Meta ad preferences (Facebook/Instagram settings)

8) How long cookies stay on your device

Cookies can be:

Session cookies: deleted when you close your browser
Persistent cookies: remain for a set period or until you delete them

The exact duration varies depending on the cookie and tool configuration. You can always delete cookies using your browser settings.

9) Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. The effective date at the top will be updated when changes are made.

10) Contact us

If you have any questions about this Cookie Policy or how we use cookies, contact:
Email: admin@leadvelocity.net
Post: Knowledgeful Limited (Lead Velocity), Clavering House, Clavering Place, Newcastle Upon Tyne, NE1 3NG, United Kingdom