Data Retention Policy

Lead Velocity (Knowledgeful Limited)
Address: Clavering House, Clavering Place, Newcastle Upon Tyne, NE1 3NG, United Kingdom
Email: admin@leadvelocity.net
Website: leadvelocity.net

Effective date: 31 December 2025

This Privacy Policy explains how Knowledgeful Limited trading as Lead Velocity (“Lead Velocity”, “we”, “us”, “our”) collects, uses, shares and protects personal data when you interact with us, including via our website, marketing, training content and services (PPC marketing and web design).

We aim to be transparent about what we do with personal data, while complying with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

1) Who we are

Data Controller: Knowledgeful Limited (trading as Lead Velocity).
We determine how and why personal data is processed for the activities described in this policy.

Contact: admin@leadvelocity.net
You can contact us at the address above.

2) The personal data we collect

We may collect and process the following types of personal data, depending on how you interact with us:

a) Identity and contact data

  • Name

  • Business name and job title (if provided)

  • Email address

  • Phone number

  • Postal address (for invoicing or contractual purposes)

b) Enquiry and communications data

  • Information you submit via forms, downloads, bookings, emails, calls or messages

  • Content of correspondence with us

  • Preferences you share with us (for example, what topics you are interested in)

c) Client and project data

If you become a client, we may process:

  • Website access or hosting-related information you provide (for example, admin contact details)

  • Marketing account information you provide (for example, Google Ads account IDs)

  • Campaign and performance information (which may include personal data depending on what is in your systems)

  • Business and service information required to deliver PPC and web design services

d) Payment and transaction data

  • Invoice details, amounts paid, payment dates, and transaction references

  • We do not intentionally store full payment card details ourselves. Payments are handled via third-party payment providers (see “Payment providers” below).

e) Website usage and technical data

When you visit our website, we may collect:

  • IP address (which may be personal data)

  • Device information (browser type, operating system)

  • Pages visited, time spent, referring URLs

  • Cookie and similar technology identifiers (see “Cookies” below)

f) Marketing and training data

When you download content or access training, we may collect:

  • Your contact details

  • Download history and engagement signals (for example, email opens/clicks where supported)

  • Course/training progress and enrolment information (where applicable)

Sensitive data

We do not aim to collect special category data (such as health information, religious beliefs, etc.). If you choose to share such information with us, we will handle it appropriately and only use it where necessary for the purpose you provided it.

3) Where we get your data from

We obtain personal data from:

  • You directly (forms, emails, calls, contracts, bookings, downloads)

  • Our website, via cookies and similar technologies

  • Service providers we use (for example, HubSpot for marketing)

  • Advertising platforms (Google Ads, Meta/Facebook) where you interact with our ads or where aggregated reporting is available

  • Where relevant for B2B work, public sources (for example, a company website) to verify business contact details

4) How we use your data (purposes)

We use personal data for the following purposes:

a) To respond to enquiries and provide services

  • Handling enquiries and requests

  • Proposals, onboarding and service delivery

  • Account administration and support

  • Managing and delivering PPC and web design services

b) To provide marketing, content and training

  • Sending requested resources (downloads, guides, templates)

  • Email marketing and newsletters (where permitted)

  • Managing training enrolments and access

  • Measuring engagement with our marketing and training materials

c) To manage payments and accounting

  • Issuing invoices and taking payment

  • Managing accounts and records

  • Preventing fraud and handling disputes

d) To operate, improve and secure our website and business

  • Website administration, troubleshooting and analytics

  • Security and fraud prevention

  • Internal reporting and business planning

e) To run and measure advertising and remarketing

We may use advertising tools to:

  • Measure the effectiveness of ads

  • Build audiences for remarketing (where cookie consent is given)

  • Improve targeting and reduce irrelevant advertising
    This can involve cookies and similar technologies. See “Advertising, analytics and tracking”.

5) Legal bases for processing (UK GDPR)

We rely on one or more of the following legal bases:

  • Contract: where processing is necessary to provide services or take steps before entering into a contract.

  • Legitimate interests: where we have a genuine business reason to process data and it does not override your rights (for example, improving our services, preventing fraud, or B2B marketing where permitted).

  • Consent: where required by law (for example, certain marketing emails and non-essential cookies). You can withdraw consent at any time.

  • Legal obligation: where we must keep records for tax, accounting or other legal requirements.

6) Cookies

Our website may use cookies and similar technologies to support:

  • Essential site functionality

  • Analytics (under consent where required)

  • Advertising and remarketing (under consent where required)

You can control cookies through:

  • Any cookie banner/consent tool on our site (if present)

  • Your browser settings (you can block or delete cookies)

Blocking certain cookies may affect site functionality.

7) Advertising, analytics and tracking

We use tools that may collect or receive information from our website and ads to measure performance and improve marketing.

Google Ads

We use Google Ads to run campaigns and measure conversions. Depending on your consent settings and configuration, this may involve:

  • Conversion tracking tags

  • Remarketing tags

  • Aggregated reporting on ad performance

Google may process data as an independent controller in some contexts, or as a processor depending on the service. You can learn more via Google’s privacy information and your Google account ad settings.

Facebook/Meta Ads

We use Meta platforms (such as Facebook and Instagram) for advertising and measurement. Depending on consent and configuration, this may involve:

  • The Meta Pixel and/or Conversions API

  • Audience creation and remarketing

  • Campaign performance measurement

Meta may process data as an independent controller in some contexts. You can adjust ad preferences in your Meta account settings.

HubSpot

We use HubSpot for marketing, content downloads and training communications. This can include:

  • Forms and landing pages

  • Email marketing and automation

  • Contact management

  • Analytics relating to email engagement and content interaction

8) Sharing your personal data

We do not sell your personal data.

We may share personal data with trusted third parties where necessary for the purposes in this policy, including:

a) Service providers (processors)

  • Website and IT providers (hosting, security, analytics tools)

  • HubSpot (marketing, forms, content downloads and training communications)

  • FreeAgent (invoicing and payment links)

  • PayPal (invoicing and payment links)

  • Professional advisers (accountants, legal advisers, insurers)

These providers are only permitted to process personal data on our instructions (where they act as processors) and must protect it.

b) Advertising platforms

  • Google Ads

  • Meta/Facebook Ads
    Where applicable, these platforms may process data in their own right for their own purposes (for example, ad network security and improvement), subject to their own policies and settings.

c) Legal and regulatory disclosures

We may disclose personal data if required to do so by law, court order, or regulatory authority, or to protect our rights, users or the public.

9) International transfers

Some of our suppliers may process data outside the UK. When personal data is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as:

  • Transfers to countries recognised as providing adequate protection; or

  • Use of approved contractual safeguards (such as the UK International Data Transfer Agreement or equivalent mechanisms).

You can contact us for more information about safeguards used in a specific case.

10) Data retention

We keep personal data only for as long as necessary for the purposes described in this policy, including legal, accounting, or reporting requirements.

Typical retention examples (may vary depending on circumstances):

  • Enquiries: kept for a reasonable period to manage follow-up and records

  • Client and accounting records: kept in line with legal and tax obligations

  • Marketing contacts: retained until you unsubscribe or request deletion, or we determine the data is no longer needed

We may keep anonymised or aggregated data (which no longer identifies you) for longer periods for analysis and improvement.

11) Security

We take reasonable technical and organisational measures to protect personal data, including access controls and secure systems where appropriate.

However, no online service is completely secure. If you believe your data has been compromised, please contact us at admin@leadvelocity.net.

12) Your rights

Under UK data protection law, you may have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase your personal data (in certain circumstances)

  • Restrict processing (in certain circumstances)

  • Object to processing (including direct marketing)

  • Data portability (in certain circumstances)

  • Withdraw consent at any time (where processing is based on consent)

Marketing opt-out

You can unsubscribe from marketing emails at any time using the link in the email, or by emailing admin@leadvelocity.net. If you opt out, we may still send service-related communications where necessary.

How to make a request

Email admin@leadvelocity.net with enough information for us to verify your identity and locate your data. We may ask for reasonable proof of identity where required.

13) Complaints

If you have concerns about our use of your data, please contact us first so we can try to resolve it.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
You can find guidance on how to complain via the ICO website.

14) Children’s privacy

Our services and marketing are not intended for children, and we do not knowingly collect personal data from children.

15) Third-party websites

Our website and emails may include links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any personal data.

16) Changes to this Privacy Policy

We may update this policy from time to time. The latest version will be available on our website, and the “Effective date” above will be updated accordingly.

17) Contact us

For privacy questions or requests, contact:
Email: admin@leadvelocity.net
Post: Knowledgeful Limited (Lead Velocity), Clavering House, Clavering Place, Newcastle Upon Tyne, NE1 3NG, United Kingdom