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- A fill-in-the-blanks document that your developer can use to set up enhanced conversions correctly, including:
- Clear explanation of what enhanced conversions are and why they matter for lead generation
- Sections that cover three implementation methods. Google tag with CSS selectors or JavaScript variables, Google Tag Manager and Google Ads API for server-side or CRM based leads
- The exact data fields to capture from your forms
- Guidance on consent, privacy and hashing so you stay within Google’s rules
- A structured list of developer tasks, testing steps and deliverables
- All written so you can understand it, but detailed enough that your developer knows exactly what to do.